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Does Your Mobile Strategy Have Legs?

How do you know your mobile marketing program will perform at top level… that it’s a sound investment?

If you have already launched a mobile promotion, what steps are you taking to gauge its impact and maximize its effectiveness?

Mobile marketing can be the magic spark that ignites a brand’s sales and marketing performance, but programs are susceptible to short-term “burnout” if the program is not regulated and refueled consistently.

Successfully taking your brand to the streets (malls, sporting events, fairs, etc.) requires a strategy with vision and flexibility, backed by expertise and a progressive way to evaluate ROI.

If you are looking to economize spending, elevate impact, attract media coverage, and give your program long-term continuity, in short, you want to be sure your mobile marketing campaign has “legs”. Ask yourself the following questions throughout the planning and execution process:

How does your mobile experience stand out from other mobile marketing programs?

Did the designers take full advantage of the space available on location, opportunities for creative entertainment, interactive education, graphics that go beyond a logo on a trailer?

Have they come up with options that illustrate, compare, amaze, sell, and entice local media coverage as well as consumers at crowded events?

Did they take into consideration all the sponsorship, cross-branding, and cross-promotional opportunities?

Is the overall message you are sending targeted, timely and consistent?

Is your display designed to appeal to a specific demographic group? How can you modify the overall scripting and look of the presentation to better adapt to different audiences in different environments?

Are the graphics, displays, games, product demos, contests, etc. designed to reinforce the attitude and personality of your brand, as well as the appeal of your latest products?

Are the “characters” and scenarios of the mobile marketing program consistent with current media campaigns? How does the mobile marketing experience present opportunities for consumers to follow up with the promotion on-line, via phone/mail-in, or at future events/retail locations?

How will your mobile campaign be designed not just for short-term sales lift, but also to generate trust and memorability? Does it demonstrate your brand’s willingness to respond to changing consumer preferences?

Are you hitting the right locations at the right time?

Are you activating retail sectors where and when most of your customer base shops? i.e. Is a Wednesday morning setup the best time to reach professional working mothers at the grocery store?

Is your regional sales force participating in the specific account scheduling and event execution? Are there grand opening celebrations, major sporting events, radio remotes, etc. already scheduled in the market that will help drive more traffic to a particular location?

Have you taken seasonal matters like consumer traffic and equipment maintenance into account? i.e Whenever possible, are you routing your program through the northern markets in the summer and the southern markets in the winter, to balance weather climates?

Is your mobile marketing campaign integrated with your overall branding and media campaign?

Are the “characters” and scenarios of the mobile marketing

Mobile marketing: The revolution will be mobilised

Martin Croft looks at some of the latest developments in mobile marketing

More than two-thirds of UK consumers are willing to share their location with marketers in return for being sent more relevant content to their mobile device, according to new research from location based ad serving company JiWire.

A third of UK shoppers say targeted promotions sent to their mobiles would encourage them to visit shops they had never been to before. The data underlines the growing importance of mobile as a marketing channel.

Kellogg’s, for example, has just launched its first mobile app, an iPhone and Android game supporting its Krave cereal for young adults, where players ‘hunt’ chocolate chunks by physically visiting the locations indicated on a Google Map. The implication is that retailers will be encouraged to run tailored Krave promotions in return for Kellogg’s driving traffic in store.

Fast-food restaurant chain Subway has signed up with the mGage platform run by mobile marketing and technology services supplier Velti. The deal means Subway consumers will be able to order meals from their phones for pick up at the nearest Subway restaurant in the 90 countries it currently has outlets in.

In addition, Velti will operate a new mobile app and mobile site for Subway which will allow customers to access information including menu, nutrition and store locations.

But there is more to location based mobile marketing than targeting individual consumers. Marketers also have the ability to reach large numbers of consumers in one place – for example, at a sporting event – and get feedback from them.

Earlier this year, UK mobile technology company Screenreach Interactive ran a demonstration of its Screach service at Newcastle United’s ground. Screach effectively allows mobiles to become remote control or input devices, so, for example, the crowd at a football match can be asked to vote on the player of the match, as happened at Newcastle United.

The Screach technology is now licensed to specialist sports marketing agency Sports Revolution for in-stadia use in the UK. Martin Copus, who heads mobile for SR, says that one possible use for Screach would be to run interactive games, with prizes being coupons for instadia restaurants.

SR also has the UK stadia license for ‘mobile fan channel’, Qustodian, which rewards users with cash for interacting with commercial messages. Developed by an Anglo- Spanish technology company of the same name, Qustodian was launched just over a year ago in Spain with its first corporate user being Athletico Madrid. It now has more than 100,000 members who get club-related messages, football news and relevant commercial communications.

“It’s profiled and extremely targeted,” says Copus. “It’s based around the whole game day experience, although the fans don’t have to be in the stadium necessarily – they can be in the pub as well.”

Russell Buckley, chief marketing officer of UK mobile couponing company Eagle Eye Technology, has reservations about whether mobile marketing is quite as advanced as some of its proponents believe, however.

Buckley was one of …

Why to Build an Email Marketing List?

List building

List building is the most significant thing you will do to ensure one’s long-term prosperity with your online home business. No matter if you might be into affiliate marketing, Adsense or perhaps producing your very own digital 

downloads and equipment – the most important thing you need to do is assemble your list. In the event that you do not have a list, then you won’t be prosperous on the internet.

The good news is that list construction isn’t that tough. Actually, it’s easy if you adhere to a handful of steps and ensure that you do all of them.

1) Produce a targeted report of like-minded individuals.

Focus on a distinct niche market so that everybody who signs up to your program is interested in identical kinds of goods or services. If you post relevant information & product recommendations you will get the greatest reaction mainly because it will be precisely what your subscribers are interested in. Many marketers have several niche lists. As you establish you can collect subscribers for other product segments.

2) Put an opt-in form on every page of your website.

This really is an absolute have to. You should allow it to be as easy as possible for people to offer you their name and e-mail address.

3) Provide perks with a high-perceived worth to draw in subscribers.

You want to give a bonus for people to provide you their name and email.It can be a report, e-book, audio interview or even a complimentary membership to one of your websites.

The main element is to have this prospect to think that they would be nuts not to give you their contact information, simply because what they receive in return is so valuable.

4) Send traffic to a lead capture page.

A lead capture page is practically nothing more than a page that’s constructed for the sole function of gathering customer info. Should you be looking for a fast sale, you certainly will sell yourself short. Avoid sending prospective buyers to a sales page. Your number one priority is to collect the name and e-mail address.

When the customer purchases the item, you’ve made a one-shot sale. However, if you obtain the name and email address of the customer you are able to make duplicate sales.

5) Develop trust with your subscriber.

Do not provide your subscribers questionable goods if you do not know whether or not the item is top quality, don’t tell your list all about it. Your credibleness is considered one of your most beneficial assets. Do not ruin it by going for the quick buck.

6) Establish a relationship with your list.

Give and you will get. Tend not to just market to your list. Allow the folk on your list to get inside your world. The individuals on your list are genuine people who need to hear about your life on occasion.

7) Preserve your credibility and establish trust.

This takes place over time and it really is …

A Network Marketing Strategy Should Not Be Underestimated

 

Network Marketing Strategy

Having a network marketing strategy in place for your business can pay off to be a smart decision. Not only can it help you in succeeding, but it can also make the journey to success a lot easier. If having a strategy is something that you want to do, then continue reading because I will share with you exactly what is needed from you if you want to succeed.

For many people, the term network marketing strategy may have different connotations. However, I will share with you what I believe it is, and how that can help you succeed.

Having a strategy

Having a strategy in place is a long-term objective or action plan. It is completely opposite to a tactic because that is based on a short-term basis. I know some people that get these two muddled up, and that is why I have told you what each one is. So, you need a long-term objective or action plan. Before doing anything, you should begin to write down your net

work marketing strategy for two reasons:

1. So you do not forget it

2. So you can easily access itOnce you have got this written down, you need to make a commitment to yourself that you will follow it.

It is no good taking the time out to write one, and then after a week or less, you stop following it. Not only will this plan help you in knowing what to do when, but it will also allow you to structure your day and spend your time wisely. You do not want to end up being on Facebook or Twitter chatting all day because that will not help you in getting results.

Having good organizational skills will definitely help you and will make your network marketing strategy a successful one.

The next question is what do you add in this strategy?This is also like a plan, so what you need to write are your tasks and actions you will take. For example on Monday, you can set aside specific times to do a certain task. For example around midday, you can decide to write an article and submit it to your blog. You can also decide to syndicate it and get it submitted all over the web. Then around 6 pm, you can take some time out to record a video and get that submitted. Then on Tuesday, you would do the same things but around 8 pm you may decide to interact with your blog readers and respond to their comments.It really does not matter what you do or what your network marketing strategy is, but make sure that you take action in the day.

I only shared two things that you could do, but there are many more ways of taking action that can in some way result in the growth of your business. You HAVE to do something every day though on a consistent basis, and only then will …

Email Software Features | Email Marketing Software

What an email software can do and what it can’t.

An email software offers you the following important resources:

Email merge

This option allows you to send personalized mass emails. Personalizing a newsletter or other email communication is a must. ‘Dear reader’ or ‘customer’ is not personalized email. However, it is preferable to a horrible mistake like ‘Dear Smith’.

Web-based vs. computer-based

There is email software that you have to download on your computer in order to use them. The main inconvenience is that you have to use the same computer each time you want to send your newsletter.

On the other hand, a web-based email software has several advantages:

  • you can operate it on any computer that has an internet connection
  • you can benefit from the software upgrades in real time

The space you can use is virtually unlimited

The issue gets more complicated when you need to choose among a script that will run on your server or a program that runs on an external server. Usually, the second one is recommended, as it saves you from the bore of installing additional software on your server.

Automatic subscribe and unsubscribe option

People need to be able to opt-in (subscribe) to your newsletter, no matter how they found out about it. Double opt-in is recommended. That means you ask them to confirm their subscription via email. This procedure is needed because of the common practice of subscribing other persons to newsletters, for the most curious reasons.

Automatic responder

When somebody subscribes to one of your newsletters, or orders a product from you, you may have the impulse to thank him or her. What if several thousand people do this at the same time? Guess you’ll need an automatic responder.

Track false subscribers

Sometimes, subscribers give – accidentally or not – wrong spelled email addresses, inexisting email addresses or false data in the subscription form – E.g. the zip code. Your email software must track these inadvertences automatically when possible.

Multi-threaded sending

Instead of delivering one email at a time, with this option you can deliver several messages at a time.

Database query

This option allows you to apply various filters to your database. You can select the persons of a certain age or location for a specific emailing campaign. E.g. you can use this option to identify duplicates unless your program does not eliminate those automatically.

Bounceback management

Bouncebacks are the addresses unable to deliver your message. High bounceback rates are bad news for your bulk email campaign. The email software must manage bouncebacks automatically, detecting whether the addresses don’t work because of a permanent or temporary problem, and deciding when they need to be removed from the list.

Multi-Part MIME

A multi-part MIME message discerns among subscribers that can read HTML messages and the ones that can’t. The second category will receive the message in a text format. That way, you can be sure they won’t see indescifrable HTML code or mistake your newsletter for spam.

Email Tracking

Is Spamming or Bulk Email Illegal?

Is Spamming or Bulk Email Illegal?

Bulk emailing will never be illegal. You could be emailing your customer base or opt-in list… and how could that ever be illegal?

However spamming is a different story. There are a few rules and laws that have come into play lately. So what is SPAM? You may have heard this practice of sending unsolicited bulk email referred to as “spamming”. (Yes, the name comes from the famous comedy skit “Spam! Spam! Spam!” by Monty Python.) In the online world, spamming means sending unsolicited email directly to a list of unsuspecting email addresses or newsgroups.

We are getting a lot of questions from people asking if it is illegal. The answer is that (at the time this was published), it is not. That does not mean that we are saying you should go out and SPAM the world… We are just clearing the air.

But you say “what about those email laws in Washington and California.and other laws that are coming out”?

Good Question! And here is the answer

These laws make spamming LEGAL! yes, we said LEGAL- not illegal! They are just trying to stop people from hiding behind fake email addresses, from relaying messages off other servers and resources and to stop people from getting bombarded by email that they cannot ask to be removed from.

There are new laws coming out all of the time, but as of the writing of this article, these laws say that if you are going to send someone unsolicited email:

  • you have to identify yourself with your full name, address, and phone number.
  • you have to provide a valid email address in the “form” field for people to reply to.
  • you have to remove anyone who requests to be removed from the list
    immediately.
  • you cannot use stealth technology to hide the
    origin of the email.
  • you cannot relay the email from other’s servers or use resources that
    you do not have authorization for.

What it is saying is that as long as you follow these rules, spamming… or any type of bulk emailing is LEGAL!!

On that note, there is talk of a new law where you will need to have a “relationship” with the person you are emailing in order to email them legally – but that has not been implemented as of the time of this
printing.

There are some anti-spam activists that would be furious if they requested sales material from an autoresponder and then had someone follow up with them a week later – they would consider that follow-up to be SPAM. The argument is that if the bulk emailer did not make it clear to the person who asked for the autoresponse that they would be emailing them again, then it is unwanted email! Luckily, most new laws don’t agree with them.

As long as you do the few things that are required you will have no problem (these are outlined in the UCE Mail Act of 2001 above) …

Learn How to Use Email Marketing in a Few Easy Steps

Learning to Market Using Emails in a Few Easy Steps

Your marketing campaign is obviously going to have its ups and downs. Emails aren’t as popular of an option as they were in the previous decade, but they are still a massive portion of everyone’s lives and a much-needed necessity for the new-age businessman or woman. There is something personal about sending an email, which often drives the consumers to shy away from forgotten domains where they may have joined a mailing list or purchased a product at some point in time. Regaining their trust and interest after any given period of time is the sole purpose of the email campaign, and there are several great tips below for doing just that.

When you first approach individuals after any given period of time, there is going to be a sense of distrust and the reader won’t likely want to read a big dollar symbol and some corny testimonials for their first message. While they should obviously remain short and simple, throw in a powerful reason for actually returning to your website and confirm with them that you are still the same, great business you once were.

Just because a consumer doesn’t return to your domain doesn’t mean that they were dissatisfied with what they saw or purchased. In most cases, people will make a selection, pay for it, love the item, but never return to the host-location because they just forget about it. Never force a registration or the inclusion of personal contact information, but offer it near the end of any checkout and you have yourself a great way to approach the individual down the line.

Customer’s attention

One of the best methods for returning to the front of a customer’s attention is by asking for some review, testimonial, or sending an “opinion-poll” to their registered email. This may actually be done at two different periods for a single purchase, once immediately after the initial payment and again a week or two down the road to confirm that the item has continued to function properly. During both of these messages, the reader will be reminded of their interest and encouraged to head back over.

Initiating interest

Your subject is extremely vital and without a proper method of initiating interest and standing out among the fellow messages, you won’t be able to earn their attention. They will likely only open an email if it contains a personal greeting or important reminder, such as “Hello, Tom. We are glad to see you …”, etc. This section is actually of more importance than the heart of the content, but the two should work in unison and create a powerful impact.

Your own personal style

Via the right methodology and through experience in the field, you will eventually develop your own personal style for approaching your customers and pulling them in over and over. Throughout a business’s life, this becomes one of the most important and entertaining parts of the advertising …

Does Your Mobile Strategy Have Legs?

How do you know your mobile marketing program will perform at top level… that it’s a sound investment?

If you have already launched a mobile promotion, what steps are you taking to gauge its impact and maximize its effectiveness?

Mobile marketing can be the magic spark that ignites a brand’s sales and marketing performance, but programs are susceptible to short-term “burnout” if the program is not regulated and refueled consistently.

Successfully taking your brand to the streets (malls, sporting events, fairs, etc.) requires a strategy with vision and flexibility, backed by expertise and a progressive way to evaluate ROI.

If you are looking to economize spending, elevate impact, attract media coverage, and give your program long-term continuity, in short, you want to be sure your mobile marketing campaign has “legs”. Ask yourself the following questions throughout the planning and execution process:

How does your mobile experience stand out from other mobile marketing programs?

Did the designers take full advantage of the space available on location, opportunities for creative entertainment, interactive education, graphics that go beyond a logo on a trailer?

Have they come up with options that illustrate, compare, amaze, sell, and entice local media coverage as well as consumers at crowded events?

Did they take into consideration all the sponsorship, cross-branding, and cross-promotional opportunities?

Is the overall message you are sending targeted, timely and consistent?

Is your display designed to appeal to a specific demographic group? How can you modify the overall scripting and look of the presentation to better adapt to different audiences in different environments?

Are the graphics, displays, games, product demos, contests, etc. designed to reinforce the attitude and personality of your brand, as well as the appeal of your latest products?

Are the “characters” and scenarios of the mobile marketing program consistent with current media campaigns? How does the mobile marketing experience present opportunities for consumers to follow up with the promotion on-line, via phone/mail-in, or at future events/retail locations?

How will your mobile campaign be designed not just for short-term sales lift, but also to generate trust and memorability? Does it demonstrate your brand’s willingness to respond to changing consumer preferences?

Are you hitting the right locations at the right time?

Are you activating retail sectors where and when most of your customer base shops? i.e. Is a Wednesday morning setup the best time to reach professional working mothers at the grocery store?

Is your regional sales force participating in the specific account scheduling and event execution? Are there grand opening celebrations, major sporting events, radio remotes, etc. already scheduled in the market that will help drive more traffic to a particular location?

Have you taken seasonal matters like consumer traffic and equipment maintenance into account? i.e Whenever possible, are you routing your program through the northern markets in the summer and the southern markets in the winter, to balance weather climates?

Is your mobile marketing campaign integrated with your overall branding and media campaign?

Are the “characters” and scenarios of the mobile marketing

Mobile marketing: The revolution will be mobilised

Martin Croft looks at some of the latest developments in mobile marketing

More than two-thirds of UK consumers are willing to share their location with marketers in return for being sent more relevant content to their mobile device, according to new research from location based ad serving company JiWire.

A third of UK shoppers say targeted promotions sent to their mobiles would encourage them to visit shops they had never been to before. The data underlines the growing importance of mobile as a marketing channel.

Kellogg’s, for example, has just launched its first mobile app, an iPhone and Android game supporting its Krave cereal for young adults, where players ‘hunt’ chocolate chunks by physically visiting the locations indicated on a Google Map. The implication is that retailers will be encouraged to run tailored Krave promotions in return for Kellogg’s driving traffic in store.

Fast-food restaurant chain Subway has signed up with the mGage platform run by mobile marketing and technology services supplier Velti. The deal means Subway consumers will be able to order meals from their phones for pick up at the nearest Subway restaurant in the 90 countries it currently has outlets in.

In addition, Velti will operate a new mobile app and mobile site for Subway which will allow customers to access information including menu, nutrition and store locations.

But there is more to location based mobile marketing than targeting individual consumers. Marketers also have the ability to reach large numbers of consumers in one place – for example, at a sporting event – and get feedback from them.

Earlier this year, UK mobile technology company Screenreach Interactive ran a demonstration of its Screach service at Newcastle United’s ground. Screach effectively allows mobiles to become remote control or input devices, so, for example, the crowd at a football match can be asked to vote on the player of the match, as happened at Newcastle United.

The Screach technology is now licensed to specialist sports marketing agency Sports Revolution for in-stadia use in the UK. Martin Copus, who heads mobile for SR, says that one possible use for Screach would be to run interactive games, with prizes being coupons for instadia restaurants.

SR also has the UK stadia license for ‘mobile fan channel’, Qustodian, which rewards users with cash for interacting with commercial messages. Developed by an Anglo- Spanish technology company of the same name, Qustodian was launched just over a year ago in Spain with its first corporate user being Athletico Madrid. It now has more than 100,000 members who get club-related messages, football news and relevant commercial communications.

“It’s profiled and extremely targeted,” says Copus. “It’s based around the whole game day experience, although the fans don’t have to be in the stadium necessarily – they can be in the pub as well.”

Russell Buckley, chief marketing officer of UK mobile couponing company Eagle Eye Technology, has reservations about whether mobile marketing is quite as advanced as some of its proponents believe, however.

Buckley was one of …

Why to Build an Email Marketing List?

List building

List building is the most significant thing you will do to ensure one’s long-term prosperity with your online home business. No matter if you might be into affiliate marketing, Adsense or perhaps producing your very own digital 

downloads and equipment – the most important thing you need to do is assemble your list. In the event that you do not have a list, then you won’t be prosperous on the internet.

The good news is that list construction isn’t that tough. Actually, it’s easy if you adhere to a handful of steps and ensure that you do all of them.

1) Produce a targeted report of like-minded individuals.

Focus on a distinct niche market so that everybody who signs up to your program is interested in identical kinds of goods or services. If you post relevant information & product recommendations you will get the greatest reaction mainly because it will be precisely what your subscribers are interested in. Many marketers have several niche lists. As you establish you can collect subscribers for other product segments.

2) Put an opt-in form on every page of your website.

This really is an absolute have to. You should allow it to be as easy as possible for people to offer you their name and e-mail address.

3) Provide perks with a high-perceived worth to draw in subscribers.

You want to give a bonus for people to provide you their name and email.It can be a report, e-book, audio interview or even a complimentary membership to one of your websites.

The main element is to have this prospect to think that they would be nuts not to give you their contact information, simply because what they receive in return is so valuable.

4) Send traffic to a lead capture page.

A lead capture page is practically nothing more than a page that’s constructed for the sole function of gathering customer info. Should you be looking for a fast sale, you certainly will sell yourself short. Avoid sending prospective buyers to a sales page. Your number one priority is to collect the name and e-mail address.

When the customer purchases the item, you’ve made a one-shot sale. However, if you obtain the name and email address of the customer you are able to make duplicate sales.

5) Develop trust with your subscriber.

Do not provide your subscribers questionable goods if you do not know whether or not the item is top quality, don’t tell your list all about it. Your credibleness is considered one of your most beneficial assets. Do not ruin it by going for the quick buck.

6) Establish a relationship with your list.

Give and you will get. Tend not to just market to your list. Allow the folk on your list to get inside your world. The individuals on your list are genuine people who need to hear about your life on occasion.

7) Preserve your credibility and establish trust.

This takes place over time and it really is …

A Network Marketing Strategy Should Not Be Underestimated

 

Network Marketing Strategy

Having a network marketing strategy in place for your business can pay off to be a smart decision. Not only can it help you in succeeding, but it can also make the journey to success a lot easier. If having a strategy is something that you want to do, then continue reading because I will share with you exactly what is needed from you if you want to succeed.

For many people, the term network marketing strategy may have different connotations. However, I will share with you what I believe it is, and how that can help you succeed.

Having a strategy

Having a strategy in place is a long-term objective or action plan. It is completely opposite to a tactic because that is based on a short-term basis. I know some people that get these two muddled up, and that is why I have told you what each one is. So, you need a long-term objective or action plan. Before doing anything, you should begin to write down your net

work marketing strategy for two reasons:

1. So you do not forget it

2. So you can easily access itOnce you have got this written down, you need to make a commitment to yourself that you will follow it.

It is no good taking the time out to write one, and then after a week or less, you stop following it. Not only will this plan help you in knowing what to do when, but it will also allow you to structure your day and spend your time wisely. You do not want to end up being on Facebook or Twitter chatting all day because that will not help you in getting results.

Having good organizational skills will definitely help you and will make your network marketing strategy a successful one.

The next question is what do you add in this strategy?This is also like a plan, so what you need to write are your tasks and actions you will take. For example on Monday, you can set aside specific times to do a certain task. For example around midday, you can decide to write an article and submit it to your blog. You can also decide to syndicate it and get it submitted all over the web. Then around 6 pm, you can take some time out to record a video and get that submitted. Then on Tuesday, you would do the same things but around 8 pm you may decide to interact with your blog readers and respond to their comments.It really does not matter what you do or what your network marketing strategy is, but make sure that you take action in the day.

I only shared two things that you could do, but there are many more ways of taking action that can in some way result in the growth of your business. You HAVE to do something every day though on a consistent basis, and only then will …

Email Software Features | Email Marketing Software

What an email software can do and what it can’t.

An email software offers you the following important resources:

Email merge

This option allows you to send personalized mass emails. Personalizing a newsletter or other email communication is a must. ‘Dear reader’ or ‘customer’ is not personalized email. However, it is preferable to a horrible mistake like ‘Dear Smith’.

Web-based vs. computer-based

There is email software that you have to download on your computer in order to use them. The main inconvenience is that you have to use the same computer each time you want to send your newsletter.

On the other hand, a web-based email software has several advantages:

  • you can operate it on any computer that has an internet connection
  • you can benefit from the software upgrades in real time

The space you can use is virtually unlimited

The issue gets more complicated when you need to choose among a script that will run on your server or a program that runs on an external server. Usually, the second one is recommended, as it saves you from the bore of installing additional software on your server.

Automatic subscribe and unsubscribe option

People need to be able to opt-in (subscribe) to your newsletter, no matter how they found out about it. Double opt-in is recommended. That means you ask them to confirm their subscription via email. This procedure is needed because of the common practice of subscribing other persons to newsletters, for the most curious reasons.

Automatic responder

When somebody subscribes to one of your newsletters, or orders a product from you, you may have the impulse to thank him or her. What if several thousand people do this at the same time? Guess you’ll need an automatic responder.

Track false subscribers

Sometimes, subscribers give – accidentally or not – wrong spelled email addresses, inexisting email addresses or false data in the subscription form – E.g. the zip code. Your email software must track these inadvertences automatically when possible.

Multi-threaded sending

Instead of delivering one email at a time, with this option you can deliver several messages at a time.

Database query

This option allows you to apply various filters to your database. You can select the persons of a certain age or location for a specific emailing campaign. E.g. you can use this option to identify duplicates unless your program does not eliminate those automatically.

Bounceback management

Bouncebacks are the addresses unable to deliver your message. High bounceback rates are bad news for your bulk email campaign. The email software must manage bouncebacks automatically, detecting whether the addresses don’t work because of a permanent or temporary problem, and deciding when they need to be removed from the list.

Multi-Part MIME

A multi-part MIME message discerns among subscribers that can read HTML messages and the ones that can’t. The second category will receive the message in a text format. That way, you can be sure they won’t see indescifrable HTML code or mistake your newsletter for spam.

Email Tracking

Is Spamming or Bulk Email Illegal?

Is Spamming or Bulk Email Illegal?

Bulk emailing will never be illegal. You could be emailing your customer base or opt-in list… and how could that ever be illegal?

However spamming is a different story. There are a few rules and laws that have come into play lately. So what is SPAM? You may have heard this practice of sending unsolicited bulk email referred to as “spamming”. (Yes, the name comes from the famous comedy skit “Spam! Spam! Spam!” by Monty Python.) In the online world, spamming means sending unsolicited email directly to a list of unsuspecting email addresses or newsgroups.

We are getting a lot of questions from people asking if it is illegal. The answer is that (at the time this was published), it is not. That does not mean that we are saying you should go out and SPAM the world… We are just clearing the air.

But you say “what about those email laws in Washington and California.and other laws that are coming out”?

Good Question! And here is the answer

These laws make spamming LEGAL! yes, we said LEGAL- not illegal! They are just trying to stop people from hiding behind fake email addresses, from relaying messages off other servers and resources and to stop people from getting bombarded by email that they cannot ask to be removed from.

There are new laws coming out all of the time, but as of the writing of this article, these laws say that if you are going to send someone unsolicited email:

  • you have to identify yourself with your full name, address, and phone number.
  • you have to provide a valid email address in the “form” field for people to reply to.
  • you have to remove anyone who requests to be removed from the list
    immediately.
  • you cannot use stealth technology to hide the
    origin of the email.
  • you cannot relay the email from other’s servers or use resources that
    you do not have authorization for.

What it is saying is that as long as you follow these rules, spamming… or any type of bulk emailing is LEGAL!!

On that note, there is talk of a new law where you will need to have a “relationship” with the person you are emailing in order to email them legally – but that has not been implemented as of the time of this
printing.

There are some anti-spam activists that would be furious if they requested sales material from an autoresponder and then had someone follow up with them a week later – they would consider that follow-up to be SPAM. The argument is that if the bulk emailer did not make it clear to the person who asked for the autoresponse that they would be emailing them again, then it is unwanted email! Luckily, most new laws don’t agree with them.

As long as you do the few things that are required you will have no problem (these are outlined in the UCE Mail Act of 2001 above) …

Learn How to Use Email Marketing in a Few Easy Steps

Learning to Market Using Emails in a Few Easy Steps

Your marketing campaign is obviously going to have its ups and downs. Emails aren’t as popular of an option as they were in the previous decade, but they are still a massive portion of everyone’s lives and a much-needed necessity for the new-age businessman or woman. There is something personal about sending an email, which often drives the consumers to shy away from forgotten domains where they may have joined a mailing list or purchased a product at some point in time. Regaining their trust and interest after any given period of time is the sole purpose of the email campaign, and there are several great tips below for doing just that.

When you first approach individuals after any given period of time, there is going to be a sense of distrust and the reader won’t likely want to read a big dollar symbol and some corny testimonials for their first message. While they should obviously remain short and simple, throw in a powerful reason for actually returning to your website and confirm with them that you are still the same, great business you once were.

Just because a consumer doesn’t return to your domain doesn’t mean that they were dissatisfied with what they saw or purchased. In most cases, people will make a selection, pay for it, love the item, but never return to the host-location because they just forget about it. Never force a registration or the inclusion of personal contact information, but offer it near the end of any checkout and you have yourself a great way to approach the individual down the line.

Customer’s attention

One of the best methods for returning to the front of a customer’s attention is by asking for some review, testimonial, or sending an “opinion-poll” to their registered email. This may actually be done at two different periods for a single purchase, once immediately after the initial payment and again a week or two down the road to confirm that the item has continued to function properly. During both of these messages, the reader will be reminded of their interest and encouraged to head back over.

Initiating interest

Your subject is extremely vital and without a proper method of initiating interest and standing out among the fellow messages, you won’t be able to earn their attention. They will likely only open an email if it contains a personal greeting or important reminder, such as “Hello, Tom. We are glad to see you …”, etc. This section is actually of more importance than the heart of the content, but the two should work in unison and create a powerful impact.

Your own personal style

Via the right methodology and through experience in the field, you will eventually develop your own personal style for approaching your customers and pulling them in over and over. Throughout a business’s life, this becomes one of the most important and entertaining parts of the advertising …

Does Your Mobile Strategy Have Legs?

How do you know your mobile marketing program will perform at top level… that it’s a sound investment?

If you have already launched a mobile promotion, what steps are you taking to gauge its impact and maximize its effectiveness?

Mobile marketing can be the magic spark that ignites a brand’s sales and marketing performance, but programs are susceptible to short-term “burnout” if the program is not regulated and refueled consistently.

Successfully taking your brand to the streets (malls, sporting events, fairs, etc.) requires a strategy with vision and flexibility, backed by expertise and a progressive way to evaluate ROI.

If you are looking to economize spending, elevate impact, attract media coverage, and give your program long-term continuity, in short, you want to be sure your mobile marketing campaign has “legs”. Ask yourself the following questions throughout the planning and execution process:

How does your mobile experience stand out from other mobile marketing programs?

Did the designers take full advantage of the space available on location, opportunities for creative entertainment, interactive education, graphics that go beyond a logo on a trailer?

Have they come up with options that illustrate, compare, amaze, sell, and entice local media coverage as well as consumers at crowded events?

Did they take into consideration all the sponsorship, cross-branding, and cross-promotional opportunities?

Is the overall message you are sending targeted, timely and consistent?

Is your display designed to appeal to a specific demographic group? How can you modify the overall scripting and look of the presentation to better adapt to different audiences in different environments?

Are the graphics, displays, games, product demos, contests, etc. designed to reinforce the attitude and personality of your brand, as well as the appeal of your latest products?

Are the “characters” and scenarios of the mobile marketing program consistent with current media campaigns? How does the mobile marketing experience present opportunities for consumers to follow up with the promotion on-line, via phone/mail-in, or at future events/retail locations?

How will your mobile campaign be designed not just for short-term sales lift, but also to generate trust and memorability? Does it demonstrate your brand’s willingness to respond to changing consumer preferences?

Are you hitting the right locations at the right time?

Are you activating retail sectors where and when most of your customer base shops? i.e. Is a Wednesday morning setup the best time to reach professional working mothers at the grocery store?

Is your regional sales force participating in the specific account scheduling and event execution? Are there grand opening celebrations, major sporting events, radio remotes, etc. already scheduled in the market that will help drive more traffic to a particular location?

Have you taken seasonal matters like consumer traffic and equipment maintenance into account? i.e Whenever possible, are you routing your program through the northern markets in the summer and the southern markets in the winter, to balance weather climates?

Is your mobile marketing campaign integrated with your overall branding and media campaign?

Are the “characters” and scenarios of the mobile marketing

Mobile marketing: The revolution will be mobilised

Martin Croft looks at some of the latest developments in mobile marketing

More than two-thirds of UK consumers are willing to share their location with marketers in return for being sent more relevant content to their mobile device, according to new research from location based ad serving company JiWire.

A third of UK shoppers say targeted promotions sent to their mobiles would encourage them to visit shops they had never been to before. The data underlines the growing importance of mobile as a marketing channel.

Kellogg’s, for example, has just launched its first mobile app, an iPhone and Android game supporting its Krave cereal for young adults, where players ‘hunt’ chocolate chunks by physically visiting the locations indicated on a Google Map. The implication is that retailers will be encouraged to run tailored Krave promotions in return for Kellogg’s driving traffic in store.

Fast-food restaurant chain Subway has signed up with the mGage platform run by mobile marketing and technology services supplier Velti. The deal means Subway consumers will be able to order meals from their phones for pick up at the nearest Subway restaurant in the 90 countries it currently has outlets in.

In addition, Velti will operate a new mobile app and mobile site for Subway which will allow customers to access information including menu, nutrition and store locations.

But there is more to location based mobile marketing than targeting individual consumers. Marketers also have the ability to reach large numbers of consumers in one place – for example, at a sporting event – and get feedback from them.

Earlier this year, UK mobile technology company Screenreach Interactive ran a demonstration of its Screach service at Newcastle United’s ground. Screach effectively allows mobiles to become remote control or input devices, so, for example, the crowd at a football match can be asked to vote on the player of the match, as happened at Newcastle United.

The Screach technology is now licensed to specialist sports marketing agency Sports Revolution for in-stadia use in the UK. Martin Copus, who heads mobile for SR, says that one possible use for Screach would be to run interactive games, with prizes being coupons for instadia restaurants.

SR also has the UK stadia license for ‘mobile fan channel’, Qustodian, which rewards users with cash for interacting with commercial messages. Developed by an Anglo- Spanish technology company of the same name, Qustodian was launched just over a year ago in Spain with its first corporate user being Athletico Madrid. It now has more than 100,000 members who get club-related messages, football news and relevant commercial communications.

“It’s profiled and extremely targeted,” says Copus. “It’s based around the whole game day experience, although the fans don’t have to be in the stadium necessarily – they can be in the pub as well.”

Russell Buckley, chief marketing officer of UK mobile couponing company Eagle Eye Technology, has reservations about whether mobile marketing is quite as advanced as some of its proponents believe, however.

Buckley was one of …

Why to Build an Email Marketing List?

List building

List building is the most significant thing you will do to ensure one’s long-term prosperity with your online home business. No matter if you might be into affiliate marketing, Adsense or perhaps producing your very own digital 

downloads and equipment – the most important thing you need to do is assemble your list. In the event that you do not have a list, then you won’t be prosperous on the internet.

The good news is that list construction isn’t that tough. Actually, it’s easy if you adhere to a handful of steps and ensure that you do all of them.

1) Produce a targeted report of like-minded individuals.

Focus on a distinct niche market so that everybody who signs up to your program is interested in identical kinds of goods or services. If you post relevant information & product recommendations you will get the greatest reaction mainly because it will be precisely what your subscribers are interested in. Many marketers have several niche lists. As you establish you can collect subscribers for other product segments.

2) Put an opt-in form on every page of your website.

This really is an absolute have to. You should allow it to be as easy as possible for people to offer you their name and e-mail address.

3) Provide perks with a high-perceived worth to draw in subscribers.

You want to give a bonus for people to provide you their name and email.It can be a report, e-book, audio interview or even a complimentary membership to one of your websites.

The main element is to have this prospect to think that they would be nuts not to give you their contact information, simply because what they receive in return is so valuable.

4) Send traffic to a lead capture page.

A lead capture page is practically nothing more than a page that’s constructed for the sole function of gathering customer info. Should you be looking for a fast sale, you certainly will sell yourself short. Avoid sending prospective buyers to a sales page. Your number one priority is to collect the name and e-mail address.

When the customer purchases the item, you’ve made a one-shot sale. However, if you obtain the name and email address of the customer you are able to make duplicate sales.

5) Develop trust with your subscriber.

Do not provide your subscribers questionable goods if you do not know whether or not the item is top quality, don’t tell your list all about it. Your credibleness is considered one of your most beneficial assets. Do not ruin it by going for the quick buck.

6) Establish a relationship with your list.

Give and you will get. Tend not to just market to your list. Allow the folk on your list to get inside your world. The individuals on your list are genuine people who need to hear about your life on occasion.

7) Preserve your credibility and establish trust.

This takes place over time and it really is …

A Network Marketing Strategy Should Not Be Underestimated

 

Network Marketing Strategy

Having a network marketing strategy in place for your business can pay off to be a smart decision. Not only can it help you in succeeding, but it can also make the journey to success a lot easier. If having a strategy is something that you want to do, then continue reading because I will share with you exactly what is needed from you if you want to succeed.

For many people, the term network marketing strategy may have different connotations. However, I will share with you what I believe it is, and how that can help you succeed.

Having a strategy

Having a strategy in place is a long-term objective or action plan. It is completely opposite to a tactic because that is based on a short-term basis. I know some people that get these two muddled up, and that is why I have told you what each one is. So, you need a long-term objective or action plan. Before doing anything, you should begin to write down your net

work marketing strategy for two reasons:

1. So you do not forget it

2. So you can easily access itOnce you have got this written down, you need to make a commitment to yourself that you will follow it.

It is no good taking the time out to write one, and then after a week or less, you stop following it. Not only will this plan help you in knowing what to do when, but it will also allow you to structure your day and spend your time wisely. You do not want to end up being on Facebook or Twitter chatting all day because that will not help you in getting results.

Having good organizational skills will definitely help you and will make your network marketing strategy a successful one.

The next question is what do you add in this strategy?This is also like a plan, so what you need to write are your tasks and actions you will take. For example on Monday, you can set aside specific times to do a certain task. For example around midday, you can decide to write an article and submit it to your blog. You can also decide to syndicate it and get it submitted all over the web. Then around 6 pm, you can take some time out to record a video and get that submitted. Then on Tuesday, you would do the same things but around 8 pm you may decide to interact with your blog readers and respond to their comments.It really does not matter what you do or what your network marketing strategy is, but make sure that you take action in the day.

I only shared two things that you could do, but there are many more ways of taking action that can in some way result in the growth of your business. You HAVE to do something every day though on a consistent basis, and only then will …

Email Software Features | Email Marketing Software

What an email software can do and what it can’t.

An email software offers you the following important resources:

Email merge

This option allows you to send personalized mass emails. Personalizing a newsletter or other email communication is a must. ‘Dear reader’ or ‘customer’ is not personalized email. However, it is preferable to a horrible mistake like ‘Dear Smith’.

Web-based vs. computer-based

There is email software that you have to download on your computer in order to use them. The main inconvenience is that you have to use the same computer each time you want to send your newsletter.

On the other hand, a web-based email software has several advantages:

  • you can operate it on any computer that has an internet connection
  • you can benefit from the software upgrades in real time

The space you can use is virtually unlimited

The issue gets more complicated when you need to choose among a script that will run on your server or a program that runs on an external server. Usually, the second one is recommended, as it saves you from the bore of installing additional software on your server.

Automatic subscribe and unsubscribe option

People need to be able to opt-in (subscribe) to your newsletter, no matter how they found out about it. Double opt-in is recommended. That means you ask them to confirm their subscription via email. This procedure is needed because of the common practice of subscribing other persons to newsletters, for the most curious reasons.

Automatic responder

When somebody subscribes to one of your newsletters, or orders a product from you, you may have the impulse to thank him or her. What if several thousand people do this at the same time? Guess you’ll need an automatic responder.

Track false subscribers

Sometimes, subscribers give – accidentally or not – wrong spelled email addresses, inexisting email addresses or false data in the subscription form – E.g. the zip code. Your email software must track these inadvertences automatically when possible.

Multi-threaded sending

Instead of delivering one email at a time, with this option you can deliver several messages at a time.

Database query

This option allows you to apply various filters to your database. You can select the persons of a certain age or location for a specific emailing campaign. E.g. you can use this option to identify duplicates unless your program does not eliminate those automatically.

Bounceback management

Bouncebacks are the addresses unable to deliver your message. High bounceback rates are bad news for your bulk email campaign. The email software must manage bouncebacks automatically, detecting whether the addresses don’t work because of a permanent or temporary problem, and deciding when they need to be removed from the list.

Multi-Part MIME

A multi-part MIME message discerns among subscribers that can read HTML messages and the ones that can’t. The second category will receive the message in a text format. That way, you can be sure they won’t see indescifrable HTML code or mistake your newsletter for spam.

Email Tracking

Is Spamming or Bulk Email Illegal?

Is Spamming or Bulk Email Illegal?

Bulk emailing will never be illegal. You could be emailing your customer base or opt-in list… and how could that ever be illegal?

However spamming is a different story. There are a few rules and laws that have come into play lately. So what is SPAM? You may have heard this practice of sending unsolicited bulk email referred to as “spamming”. (Yes, the name comes from the famous comedy skit “Spam! Spam! Spam!” by Monty Python.) In the online world, spamming means sending unsolicited email directly to a list of unsuspecting email addresses or newsgroups.

We are getting a lot of questions from people asking if it is illegal. The answer is that (at the time this was published), it is not. That does not mean that we are saying you should go out and SPAM the world… We are just clearing the air.

But you say “what about those email laws in Washington and California.and other laws that are coming out”?

Good Question! And here is the answer

These laws make spamming LEGAL! yes, we said LEGAL- not illegal! They are just trying to stop people from hiding behind fake email addresses, from relaying messages off other servers and resources and to stop people from getting bombarded by email that they cannot ask to be removed from.

There are new laws coming out all of the time, but as of the writing of this article, these laws say that if you are going to send someone unsolicited email:

  • you have to identify yourself with your full name, address, and phone number.
  • you have to provide a valid email address in the “form” field for people to reply to.
  • you have to remove anyone who requests to be removed from the list
    immediately.
  • you cannot use stealth technology to hide the
    origin of the email.
  • you cannot relay the email from other’s servers or use resources that
    you do not have authorization for.

What it is saying is that as long as you follow these rules, spamming… or any type of bulk emailing is LEGAL!!

On that note, there is talk of a new law where you will need to have a “relationship” with the person you are emailing in order to email them legally – but that has not been implemented as of the time of this
printing.

There are some anti-spam activists that would be furious if they requested sales material from an autoresponder and then had someone follow up with them a week later – they would consider that follow-up to be SPAM. The argument is that if the bulk emailer did not make it clear to the person who asked for the autoresponse that they would be emailing them again, then it is unwanted email! Luckily, most new laws don’t agree with them.

As long as you do the few things that are required you will have no problem (these are outlined in the UCE Mail Act of 2001 above) …

Learn How to Use Email Marketing in a Few Easy Steps

Learning to Market Using Emails in a Few Easy Steps

Your marketing campaign is obviously going to have its ups and downs. Emails aren’t as popular of an option as they were in the previous decade, but they are still a massive portion of everyone’s lives and a much-needed necessity for the new-age businessman or woman. There is something personal about sending an email, which often drives the consumers to shy away from forgotten domains where they may have joined a mailing list or purchased a product at some point in time. Regaining their trust and interest after any given period of time is the sole purpose of the email campaign, and there are several great tips below for doing just that.

When you first approach individuals after any given period of time, there is going to be a sense of distrust and the reader won’t likely want to read a big dollar symbol and some corny testimonials for their first message. While they should obviously remain short and simple, throw in a powerful reason for actually returning to your website and confirm with them that you are still the same, great business you once were.

Just because a consumer doesn’t return to your domain doesn’t mean that they were dissatisfied with what they saw or purchased. In most cases, people will make a selection, pay for it, love the item, but never return to the host-location because they just forget about it. Never force a registration or the inclusion of personal contact information, but offer it near the end of any checkout and you have yourself a great way to approach the individual down the line.

Customer’s attention

One of the best methods for returning to the front of a customer’s attention is by asking for some review, testimonial, or sending an “opinion-poll” to their registered email. This may actually be done at two different periods for a single purchase, once immediately after the initial payment and again a week or two down the road to confirm that the item has continued to function properly. During both of these messages, the reader will be reminded of their interest and encouraged to head back over.

Initiating interest

Your subject is extremely vital and without a proper method of initiating interest and standing out among the fellow messages, you won’t be able to earn their attention. They will likely only open an email if it contains a personal greeting or important reminder, such as “Hello, Tom. We are glad to see you …”, etc. This section is actually of more importance than the heart of the content, but the two should work in unison and create a powerful impact.

Your own personal style

Via the right methodology and through experience in the field, you will eventually develop your own personal style for approaching your customers and pulling them in over and over. Throughout a business’s life, this becomes one of the most important and entertaining parts of the advertising …

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